How do people drink this shit?

So, to try to get in my daily fruits and veggies, I decided, hey, why don't I give V8 a try. Sure, the last 10 or so times I tried it, I found it to be the most vile substance on earth. Well, I figured I'd give it another shot today.

Once again, it was some of the nastiest shit that I've ever tasted.

How do people drink this crap? Is it just one of those acquired tastes like coffee or something?